If you’re looking to really dive deep into the world of UX design then white papers can provide the depth of information and knowledge that you might otherwise struggle to find. Usually very focussed and written for a particular niche, marketers and researchers use whitepapers as an educational tool and not a product pitch. Be prepared to exchange your email address for a download but honestly, it’s worth it. We know, we’ve read them!
So, take a look at these 7 must-read whitepapers on UX for some in-depth UX loveliness…
Published in October 2016, this 15-page whitepaper explores how digital user experience is key to maintaining customer satisfaction and how, in the coming years, this is what will separate the winners and losers.
- UEM in the age of digital transformation, monitoring and solutions
- Methodology and respondent characteristics
- Why UEM and the impacts of complexity
- Characteristics of high-performing business (particularly interesting!)
Published October 2016
Length: 15 pages
Although not as niche/focussed as some of the other must-read whitepapers on this list, The Five Planes of UX Design by Barbara Lipinski offers an easy-to-read overview of user experience, the benefits to businesses of adopting a user-centre approach to design and the five planes of strategy, skeleton, structure, scope and strategy. Definitely a good one for those wanting a UX overview- quickly!
Length: 8 pages
- Basics of UX, benefits and process
- Research, planning, personas and stakeholders
- Design, usability testing and prototyping
Cyber-duck is a full service design agency based in London and Hertfordshire in the UK. This whitepaper, although labelled as an introduction to UX, is 90 pages in length and has been produced to give organisations of all sizes user-centric guidelines which can be integrated into website projects, applications and software.
Length: 90 pages
- Orienting content for customers from diverse groups and origins
- Building search to think like your customers—and help them when they get stuck
- Offering visitors a spectrum of ways to experience your products
- Enabling a mutually beneficial checkout process
Specifically for e-commerce application, this useful whitepaper offers a best practice checklist for allowing customers to travel through an e-commerce website from homepage and search right through to the transaction. You’ll find four tested solutions for the homepage, product page, search and checkout areas of an e-commerce site.
Length: 9 pages
- Eyetracking method tips
- Think aloud method
- Facilitating test sessions
- Tasks discussion
Getting down to the nitty-gritty, this report from the Kara Pernice and Jakob Nielson of Nielson Norman Group focusses specifically on eyetracking studies and how to conduct them. Not for the faint-hearted at over 150 pages in length, you really do need to have an interest in learning about this very specific part of user experience and interaction. Saying that, if you do then you will learn a lot from this insightful whitepaper.
Length: 164 pages
6. UX Research and Market Research: A Conversation with Apala Lahiri Chavan from Human Factors International
- Defining market research and user experience research
- The relationship between the two
- Three phases of a product lifecycle
- How market and UX researchers can work together
A fascinating and informative whitepaper defining market research and user experience research, how the two overlap and both work together during the delivery of a project. For example;
Market Research = what people say vs. User experience research = what people do
So, for example UX is more about design rather than, say, price. This was one of our favourite reports and certainly made us think about when each type of research is appropriate and how we should use the findings during the design process.
Length: 16 pages
- Web accessibility for people with disabilities
- Problems encountered by users with dyslexia when using selected websites
- Website design factors
We had to do a bit of research ourselves to find this paper published by the York Human Interaction Group and written by members of the Department of Computer Science at the University of York. This study looks at 16 websites including those of Royal Mail, The British Museum and Ford and evaluates each in terms of problems that study participants encountered when using them. A fascinating insight and a must read for all UX professionals.
We hope you’ve enjoyed UX Design: 7 Must-Read Whitepapers however if we missed something and you would like to see it featured on our website them get in touch!