New website? Ignore UX at your peril!
There is little doubt that UX has a significant role in the success of a website or app and, therefore, the business behind it. Let’s face it, we are now living in a world of information overload whether it be news, adverts, social media content or email marketing; it’s coming at us from every angle. In an age where most of us are time-poor, how do we decide which websites, apps or social media platforms deserve our attention?
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The content marketers among us will quite rightly highlight the importance of an eye-catching headline or title. Content needs to be relevant, educational, interesting and increasingly unique to stand out from the traffic noise of the information highway.
But, as well as all of the above, User Experience Design is playing a significant role in website success. According to KoMarketing Associates,
‘The “2016 User Experience Consumer Survey” from Clutch and Brave UX found that 93 percent of customers will return to a company website because of its ease of use. However, 94 percent also said they would do so because the website’s content is valuable.’
‘The survey also found that certain social media sites are favoured for their UX over others. About 75 percent stated that they visit Facebook most frequently, which surpassed other social media platforms, including Instagram (12 percent) and Twitter (9 percent). Two-thirds of respondents also said Facebook is the most “pleasant” and “easy to use” site.’
Based on these results, it is strikingly obvious that UX can no longer be overlooked and that content strategy, usability and accessibility, information architecture, user interface design, functionality and choice of platform are key factors in the success of your website and, ultimately, your business.
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