The last few years has seen a exponential rise in the role of user experience design in website and application development. Businesses and organisations who have, sensibly invested in a user experience team and their expertise, are now those reaping the rewards and seeing massive returns on their investment.
According to this article, every dollar invested in user experience is worth $100. Yes, $100!
However, only 11.5% of product development budgets are spent on user experience design. Amazing really.
So how, as UX professionals can we sell our expertise to project managers. Case studies really help to prove ROI so in this article we’ve got three case studies that you can take with you to help persuade them that you’re worth it!